Support Center

Product Feeds

Booshaka has the capability to target the smart audiences it creates with dynamic product ads.  This means that if someone, for example, looks at the blue bracelet you sell and then never buys it, we can direct an ad to that customer that has the exact blue bracelet to refresh their memory and hopefully remind them to actually purchase it this time.

To do this, Booshaka needs a product feed of all your products in a special format.

**Note: if you currently have a Google Product Feed for Google Merchant Center - it should work**

The two formats are tab separated file or XML file.  

Tab Separated File (header column required):

id  title   description google product category product type    link    image link  condition   availability    price   sale price  sale price effective date   gtin    brand   mpn item group id   gender  age group   color   size    shipping    shipping weight
DB_1    Dog Bowl In Blue    Solid plastic Dog Bowl in marine blue color Animals > Pet Supplies   Bowls & Dining > Food & Water Bowls  http://www.example.com/bowls/db-1.html  http://images.example.com/TV_123456.png new in stock    9.99 GBP                                                        UK::Standard:4.95 GBP   

 

XML (RSS):

<?xml version="1.0"?>
<rss xmlns:g="http://base.google.com/ns/1.0" version="2.0">
    <channel>
        <title>Test Store</title>
        <link>http://www.example.com</link>
        <description>An example item from the feed</description>

        <item>
            <g:id>DB_1</g:id>
            <g:title>Dog Bowl In Blue</g:title>
            <g:description>Solid plastic Dog Bowl in marine blue color</g:description>
            <g:link>http://www.example.com/bowls/db-1.html</g:link>
            <g:image_link>http://images.example.com/DB_1.png</g:image_link>
            <g:brand>Example</g:brand>
            <g:condition>new</g:condition>
            <g:availability>in stock</g:availability>
            <g:price>9.99 GBP</g:price>
            <g:shipping>
                <g:country>UK</g:country>
                <g:service>Standard</g:service>
                <g:price>4.95 GBP</g:price>
            </g:shipping>

            <g:google_product_category>Animals &gt; Pet Supplies</g:google_product_category>
        </item>
    </channel>
</rss> 

XML (Atom):

<?xml version="1.0"?>
<feed xmlns="http://www.w3.org/2005/Atom" xmlns:g="http://base.google.com/ns/1.0">
    <title>Test Store</title>
    <link rel="self" href="http://www.example.com"/>

    <entry>
        <g:id>DB_1</g:id>
        <g:title>Dog Bowl In Blue</g:title>
        <g:description>Solid plastic Dog Bowl in marine blue color</g:description>
        <g:link>http://www.example.com/bowls/db-1.html</g:link>
        <g:image_link>http://images.example.com/DB_1.png</g:image_link>
        <g:brand>Example</g:brand>
        <g:condition>new</g:condition>
        <g:availability>in stock</g:availability>
        <g:price>9.99 GBP</g:price>
        <g:shipping>
            <g:country>UK</g:country>
            <g:service>Standard</g:service>
            <g:price>4.95 GBP</g:price>
        </g:shipping>

        <g:google_product_category>Animals &gt; Pet Supplies</g:google_product_category>
    </entry>
</feed>

 

These are the required fields.  The column names must be in English:

 

These are the optional fields.  

 

 

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